Hi, I’m Will

I specialize in hand-crafted, bespoke brand identity and custom web designs.

For the last fifteen years, I have helped elevate small businesses and non-profit organizations by creating unique and beautiful brand identities, custom web designs, and more. If your brand or website doesn’t really reflect who you are and isn’t the valuable asset it should be, I would love to hear your story. Let’s elevate your small business.

Learn More

core values

I. Communication

I am local, professional, and accessible. When you call or email me, there are no support tickets, resolution teams, or automated phone systems. I offer prompt communication with each client to ensure an engaging and fun design process from start to finish.

II. Collaboration

I won’t disappear for six weeks and return with a finished “take-it-or-leave-it” product. I’ll work alongside you each step of the way to ensure a brand identity or web design that not only accurately reflects your brand, but is something you’ll love and be proud of.

III. Strategy

Branding and web design should not only be beautiful and aesthetic, but it should be functional and strategy-driven to ensure success that lasts long beyond the launch date. I’ll work with you to ensure your new brand and web design works as hard as you do.

the process

01. Discovery

— briefing
— assessment
— gather info
— learn

02. Strategy

— research
— brainstorm
— user persona
— establish goals

03. Branding

— language
— typography
— color palette
— details

04. Web Design

— prototype
— UI + UX design
— working model
— responsive design

05. Launch

— hosting
— CMS install
— add content
— final review

06. Support

— testing
— client training
— improvements
— support

“Our website was years overdue for an update, and Will was able to capture exactly what we wanted. We are very happy with our new site.”
Travis, Soles Exterminating
“We cast our vision to Will, and he created incredible designs for our new brand and website. He made a daunting process easy, fun, and thrilling!”
Carl, Houghton Lake COG
“Everything Will made for us was so professional and cohesive. He really captured what we were trying to communicate.”
Greg, Sanctuary OTR
“Will was quick, professional, and provided just the right amount of options. I’ve never been so proud of my brand. He goes above and beyond for his clients!”
Michael, Boring Theology Podcast
“Will was able to take my ideas and make my vision come to life. I’m extremely grateful to work with such a talented individual!”
Ben, Pillar of Truth

services

Analytics
Branding
Business Listings
Copywriting
Copy Editing
Digital Marketing
Graphic Design
Infographics
Label Design
Logo Design
Packaging
Photography
Presentations
Proofreading
Social Media
Typography
Videography
Web Design

let’s do this

Does your brand and website clearly communicate to your ideal customer or cllient who you are and what you do? Does it present your services and goods with excellence? I can help you put your brand and website to work for you.

Let’s work together to build a purposeful brand and web design to elevate your small business. Experience a renewed sense of excitement, confidence, and purpose with your brand.

Just looking for a logo refresh or other design services? I can help you there, too. From logo design to business cards to social media graphics and everything in-between, I will work with you to create on-brand creative assets to help boost your small business.

let’s talk